Christian Søeberg, chief commercial officer at Power Stow, reveals how the company is providing solutions to the aviation sector’s labour shortages
Christian, the last time we spoke Power Stow had just launched the Tail Loader. What has been happening at the company since then?
We are experiencing great interest for the Tail Loader and we are ramping up production to meet the demand. Its ability to reduce musculoskeletal injuries and improve working conditions for baggage handlers has been widely recognised.
And the Rollertrack with Tail Loader represents a new and even more advanced supporting tool, both in terms of health and safety benefits, but also due to the fact that it enables a highly productive two-person operation, with one person in the cargo hold and another at the rear end of the boom during the loading and unloading process.
While many of the initial units were installed on new production units, a significant number have also been purchased for retrofitting onto existing Power Stow fleets, further demonstrating its value and growing demand.
We also have interesting new product development projects ongoing, and several improvements to existing products in the pipeline. In addition, we work on tools to enhance the overall customer efficiency and maximise uptime of the equipment.
How has business been so far this year compared to 2024?
We are growing as a company year-on-year.
Do you anticipate a strong Q3 and Q4 2025?
Yes, we have a good sales pipeline and backlog for rest of 2025.
How do you assess Power Stow’s footprint today?
The US market remains strong, with many units in operation, serving our customers and supporting ramp agents in managing the growing volume of passenger baggage.
In Europe, we have built many long-standing relationships with customers who have been with us since the very beginning. Many of them are continuously adding new units to expand their Rollertrack fleets – a clear sign of their continued satisfaction over the years.
Meanwhile, Asia is an emerging market where we are seeing increasing demand for semi-automated solutions, particularly in Japan, Korea, Hong Kong, Singapore and Macau, where we’ve built a strong foothold and are continuing to expand our presence.
What are Power Stow’s strategic expansion plans?
Power Stow is dedicated to ensuring customer satisfaction throughout the entire experience. Continuous learning, improvement and a commitment to being part of the solution are integral to our DNA.
Our strategy focuses on supporting our loyal customers while expanding our market presence by attracting new ones. We aim to broaden the reach of our flagship product, the Rollertrack Conveyor, while also introducing new innovative products that address customer challenges, improves efficiency and enhance the working environment for employees.
We see strong opportunities for growth in both existing markets and new markets, including regions with developing economies where our solutions can make a meaningful impact.
Do you have any plans to release new products to the market?
We have several interesting projects in the pipeline. We’re constantly looking at all the key touchpoints where baggage is lifted – both in the baggage hall and on the ramp. We do this in close collaboration with handlers and airports to identify and improve processes that currently lack efficient solutions.
When developing new solutions, we maintain a close dialogue with users and customers to ensure that the final product fully meets their operational needs, enhances efficiency and creates a safer working environment.
Our goal is to design equipment that not only addresses current challenges but also anticipates future demands, ensuring long-term value for our customers and the industry as a whole. We implement these improvements without requiring major changes to existing installations, making the process both time and cost-effective.
Our semi-automated technologies are specifically designed to integrate seamlessly with the systems already in place at airports, ensuring that implementation causes little to no disruption to daily baggage handling operations.
Can you share any projects that Power Stow has recently worked on?
We have been working on several exciting Transfer Belt projects for some of Europe’s busiest airports, including CDG, AMS and MUC. Airports are facing a growing shortage of skilled labour, making it harder to maintain operations and accommodate passenger growth.
Traditionally, capacity expansions were addressed by hiring more staff. However, with labour pools shrinking, that approach is no longer sustainable. To meet rising demand, many airports are turning to automation and efficiency-focused solutions.
The Transfer Belt addresses this challenge by streamlining the unloading process, reducing the need for manual handling and enabling airports to maintain or even increase throughput with fewer staff.
At Schiphol Airport, the demand arose from the Netherlands’ labour authorities, who implemented new work regulations limiting the daily workload of baggage handlers. These regulations posed a significant challenge for the airport, which suddenly required far more staff to maintain existing operations, at a much higher cost, or to find alternative solutions.
One of the earliest responses to this challenge was the introduction of the Transfer Belt, a system designed to both comply with the new rules and reduce the physical strain on baggage handlers.
The Transfer Belt successfully lowered the physical demands of the job, enabling handlers to process more bags per day while still adhering to the regulations. Thus, it not only ensured compliance but also improved operational efficiency.
